André and Vera are both life and business partners trying to get a women’s reproductive health mobile app off the ground. On the eve of a weekend programme for promising start-ups, where they aim to attract the attention of potential investors, Vera tries hypnotherapy to help her quit smoking. However, the experience comes with an unexpected side effect: she starts to lose all her social inhibitions. An individualistic society may well encourage us to be ourselves, nevertheless, it remains uncompromising in its demands as to how we ought to behave.
"We kind of wanted to explore this idea of someone turning more into themselves and how the people around them would react. I feel like I myself have a lot of inhibitions that keep me from being myself with most people. Maybe I can be myself when I’m in a close relationship. But it’s really hard to act out what you truly feel. So, we kind of wanted to explore this and not be like judgmental like “okay it’s always good to be yourself”. This film is more about exploring it from different points of views. And letting the audience not really be sure." (Ernst De Geer)